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See all MNHQ comments on this thread

Ann Summers ads ( again)

9 replies

Pleasedontdoitagain · 09/08/2026 14:11

There have been threads before about the ads for Ann Summers lingerie which many pp really are uncomfortable with.
But the latest ones for their Sex Toys are actually just downright unpleasant. Fair enough women buy sex toys. Nothing wrong with that. But do we really need the erotic imagery of these latest ads on Mumsnet?

Ann Summers ads ( again)
OP posts:
Pleasedontdoitagain · 09/08/2026 14:13

I've included a screen shot of the advert in question. It's currently under review. I think it would certainly prove a point if the image taken from the MN site itself isn't allowed!
Edited to say i see it has been allowed.

OP posts:
moonraker0 · 09/08/2026 14:19

Seriously? There’s nothing offensive about that ad, I was expecting vibrators and butt plugs.

Iloveeverycat · 09/08/2026 14:20

An ice cube!

Pleasedontdoitagain · 09/08/2026 14:23

Well actually vibrators and butt plugs etc are usually what feature in the ads. I don't have a problem with them. They are factual illustrations of the sex toys available.
It's the porn influenced erotic photo I find inappropriate.

OP posts:
MaxSMumsnet · 11/08/2026 11:14

Pleasedontdoitagain · 09/08/2026 14:11

There have been threads before about the ads for Ann Summers lingerie which many pp really are uncomfortable with.
But the latest ones for their Sex Toys are actually just downright unpleasant. Fair enough women buy sex toys. Nothing wrong with that. But do we really need the erotic imagery of these latest ads on Mumsnet?

Hi @Pleasedontdoitagain

Thanks for raising this, and I understand. That's not the kind of imagery we want on the site either. We can control which advertisers and ads run, so I'm going to look into how we stop these particular ones showing.

If you happen to have the link the ad takes you to, that'd help me block it at the source.

Thanks!

Pleasedontdoitagain · 11/08/2026 11:54

MaxSMumsnet · 11/08/2026 11:14

Hi @Pleasedontdoitagain

Thanks for raising this, and I understand. That's not the kind of imagery we want on the site either. We can control which advertisers and ads run, so I'm going to look into how we stop these particular ones showing.

If you happen to have the link the ad takes you to, that'd help me block it at the source.

Thanks!

Thanks for your response.
If I click on the shop now button on the ad it takes me to this page:
https://www.annsummers.com/Campaign2.html?utm_source=Criteo&utm_medium=Banner&utm_campaign=Toys-Prospecting&utm_id=693992&cto_pld=TxhX0jkHAQCvZ_2TAYb0Yw

OP posts:
MaxSMumsnet · 11/08/2026 16:42

Pleasedontdoitagain · 11/08/2026 11:54

Hi @Pleasedontdoitagain

Brilliant, thank you! That's exactly what I needed. I've blocked any ads linking to that page, so you shouldn't see those ones again. If it does pop up again, just let us know and we'll take another look.

Thanks again for your help with this!

Pleasedontdoitagain · 11/08/2026 16:46

@MaxSMumsnet
Thanks for the update and the action you have taken.

OP posts:
Pleasedontdoitagain · Yesterday 09:43

@MaxSMumsnet
The ad is still cropping up on most threads.

OP posts:
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