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Awful ad

14 replies

GasperyJacquesRoberts · 22/06/2025 15:38

Just got this ad with a AI-generated image of a child in a bear's mouth, linking to a tawdry site called Pem Play filled with AI-generated clickbait.

Is this the kind of shite that Mumsnet is happy to be associated with?

Sensitive content
Awful ad
OP posts:
Pancakewaffle · 22/06/2025 23:45

Ironically MN has a click to view because of sensitive content on your pic

GasperyJacquesRoberts · 23/06/2025 09:18

Still happening.

Tell me - does Mumsnet not realise that the poorly managed ad networks it uses reflects really badly on the site as a whole? Or is it more that you do realise that but you don't care because the money's more important?

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Awful ad
OP posts:
hexsnidgett · 23/06/2025 09:21

The quality of the advertising has definitely gone down hill.

Shenmen · 23/06/2025 09:26

It's so shite. I can't believe MN have zero morals about who they let advertise. It makes the site look and feel cheap, like a low grade unreadable local news rag.

musicalfrog · 23/06/2025 09:28

That's horrible.

I haven't seen it but I would really hate to.

HebeMumsnet · 23/06/2025 10:50

Morning, everyone. Thanks for letting us know. We'll take a look right now. If anyone is able to click on the ad itself and send us the url that will allow us to track it down much faster. You can do this in incognito mode.

GasperyJacquesRoberts · 23/06/2025 11:14

It first goes to this abomination of an URL before it redirects to pemplay.com:

trace-eu.mediago.io/ju/ic?tn=41b6e88a2b85b0e731ef8e73e5558712&trackingid=0eb00a849f4cdbc6eb21ba5696237385&acid=31071&data=2KvGqwLGdxrnpHzwNLWuI4UHoMg8pMCErqIY-pBOguEcldiT6sUMPF0k-uZt6kknu32ehuYV-zoM5zJQMFcx5NThbJiRuzuWamTwSR4wYtqNVIYavJUctfBVn2YXZ8Lar-tr4m4KNfeHERzJTtJ2UuvJ_xkXq_Neo4hOcRlGWFurRmId32UXNWdR0PRvm_GY4yoBVG2Yjfut9fgg40GCm-TxaVFSUNCEU-xEd2mSsAYhpHXjaLX9UryQIj5Ul58UAurlgsaj2Verg3vxNDv4YzufXJedaoxUqrzsd25WR9iGiIIsSRSK8_mdFunBEHi5b7Z1saNshLOW-R_gF1Co3Ro0kQ75g8EIvvIjIgLutgCEHx39im70QdQ2SPPS6QdPGphTlANWoH3bz9b6gO4NvTwa3rBgAFkd53t5RUjdAVQgh4F4Sge9Kw9a19o4wP4WRI7n8TPhn-MZL5WWm6vNKdq84kze_5iR7OWqXW4X6kJUv7kOa5F5QRpavOwK-53DDK7rDtkJqG9EHnC2ygSlHNAp3GWd6ypVFKbosAmtFqEykS3j4vQDJWPdVw-2ui2h7dNHBlVfQQzUAuX2hrh3xwLo2ak1FwryBFFHl2Y3-0xmdBm1otOT8C-UnVsssia1wDAa44skV9rQERBs4xRtOgyJQqH7e8atOSMkj20S5BtvdtAvRFoRGgXCMAotKKEFxXewEINYmQzcxsA1ZVdquI39SGqwfAmaXWIXBlD4LT91jp8nHrkUEZBRkU8NqtsTQ36KYAguwq_e1s9t_aTcOksxhrTc6aDK29oCHQmTpDkt1Vs0rwv0t3hMXp49xF962pg9-Vch7TzFpOqiYEqWy8ZdSCWoyS7DBFFgkMiz_thHpP3ZwgP9Bcl5O0vN3Ua6Rz21khsfy1sRYSHCaKWf3wKoaXNwq13QuFz_957GoObbMPozt5TRyf8j2tSXIcHLZ0Rojgy2ylQXhDsS4sqBwpNefFHcZHvHlxSCSvssnpEFSIkDgAbwqrHFtK1Q_ZXt-G3qko_hg5stN4OsrSuZOaQAqDRdfkVLWCsf0sXMRIjuZu7O6xmn0dp7DXVXazz1K4ZCrNVCkyL5KmahyYaruKwDCACAuP2eyNqZ4A9QTtwwmPZUaVVPE1kMrt2qDXylNo9JYLEA5e9tvKJXFvbqtwlg__IxXjnFQV1-j1nbarvmsrI7K7gfYFtCeIKfucDzf9jSUfH5kTmFSHAjBy6y1dS5y6veK0LAQ780wvch8qNztgRFg2I4H1c8a4oY1rVyjNbLa_57-ZRmrbojWOf2qU6jFawZfyqva_W5VBvkJR0WenrmEkr_yc3KoZqJlLpp695RaslKz4Eb-c1j1rO5KZycDLnD9iEmOso7Um9mcTg8OdyP4wuRfQF4Iy_hWO1Q9Bhpzk5GyUFbKzyj2t0aU4PPR3tD_LGgzvBw0SJXJVSca5-QLVdCuaxy0H243H8trDeenh-sKXVSAAdfE0CPuMfy74FrwdZ0_xbALCTmsIKhy0LIQwh2mMt6b161Ogvu0t6cDGhI-_HFN0r79bslut5fM2HcxNWIdh-xRjzWsN9L5CB2pxnwNvBNmIwdGOLoZDaU3szf1s8NhCr0bMIXNp2BWOqTB4TBdCdnU6kYU92erykJFUJiB7cggOMTTQbOF3iFkInCF8TY85npG39rVJvI3TH6WwMJOieCXcYi_KCafU6LCTclT3_dSRgs2j1tqadlxWDGTPNveKs1nOv1ZNkyKYyyMidWWAk6WztWcFqgyG-gd0kh4jP-XQHBVXTu6lFUidYemKwFEsqkUw77UHgae4K1cIrRhUduCb5XWHAt0JSB2FYqPscq3dPlYt5dGZB9gX9PeMsVFRQ-AYV_cJawEzT7_tO6r6S1TILR46NbtfiJOhT6lp73MwuAIh6n5sNMxM8GEPM_4nX3S1IGbIn-xrMEK6HXrLFAByNhP1U&uid=mid_300901fb5ea301237a894ad4d416f8c5&mguid=&ap=0.033187&tid=107&gprice=HmpY96HYmmZJUSnuyfPOAg6IJ5XVabfOdVkZI5dsNkY&campaignid=3620562&c_sync=0&google_click_url=adclick.g.doubleclick.net/aclk%3Fsa%3DL%26ai%3DCNq_e7hNYaPbaB_qw2fcPuo6EqQX577npc8D4-ezNEMCNtwEQASAAYLueqIPQCoIBF2NhLXB1Yi0xNTMzNTIxMDYwOTU5OTg4yAEJ4AIAqAMByAMCqgS9Ak_QL_2jocoxm2rvXy4WxfPWu4413I0C8uz4OQOKAN4Vs4dit4xYrBY9b7eV6rCLkAAguGu37S-PKDIqGd2i4GsOaG4qK2FVpY3OJMN0Mpfp1Jqv_FE6ZM83dNj3PWBj_lYeR_srCRapSnJ8d-HIVZeI7IjOnZckP-TYhmC7BQgCXDLUYm_Xz1-K4w-hmMpJBqKSPpus0ng6CdA_l0rYM0aefDoE2W7ibTBR_aHQutuQUns4BJ1DD-JtvUjehZsn6cXwknOPDwv2xO4gM4_FFDj5S5VYVmHOGAMKwYW8QhRH2NkZz1RHwG3xEYT0UWlW4M5u2ZKjtfifXRFKWsfD4Vt6PmctDgpz0wAiwkPO6C1olBXXz0LUUi8rBHkFTpTvSaD_eE_2cZGvzd2xv_jt8j1N5DR4nJ1eZaJuJgjI4AQBgAak64D5n_Ln8wSgBiGoB6a-G6gHltgbqAeqm7ECqAf_nrECqAffn7ECqAetvrECqAe_07EC2AcA0ggvCJHhgFAQATIIq4uAgKCAgAE6DoCAAYCAgICAlK7gA6gDSL39wTpY7J_qsJ-FjgP6CwIIAYAMAaoNAkdC4g0TCIaf67CfhY4DFXpY9ggdOgchVeoNEwjFhuywn4WOAxV6WPYIHToHIVXQFQGAFwGyFxAYDCoKNzkzNzI3NTQzOVAB%26num%3D1%26sig%3DAOD64_02vn9QXY_bOmFYUyjWaAV235utQg%26client%3Dca-pub-1533521060959988%26adurl%3D

OP posts:
minerva7 · 23/06/2025 11:55

GasperyJacquesRoberts · 23/06/2025 11:14

It first goes to this abomination of an URL before it redirects to pemplay.com:

trace-eu.mediago.io/ju/ic?tn=41b6e88a2b85b0e731ef8e73e5558712&trackingid=0eb00a849f4cdbc6eb21ba5696237385&acid=31071&data=2KvGqwLGdxrnpHzwNLWuI4UHoMg8pMCErqIY-pBOguEcldiT6sUMPF0k-uZt6kknu32ehuYV-zoM5zJQMFcx5NThbJiRuzuWamTwSR4wYtqNVIYavJUctfBVn2YXZ8Lar-tr4m4KNfeHERzJTtJ2UuvJ_xkXq_Neo4hOcRlGWFurRmId32UXNWdR0PRvm_GY4yoBVG2Yjfut9fgg40GCm-TxaVFSUNCEU-xEd2mSsAYhpHXjaLX9UryQIj5Ul58UAurlgsaj2Verg3vxNDv4YzufXJedaoxUqrzsd25WR9iGiIIsSRSK8_mdFunBEHi5b7Z1saNshLOW-R_gF1Co3Ro0kQ75g8EIvvIjIgLutgCEHx39im70QdQ2SPPS6QdPGphTlANWoH3bz9b6gO4NvTwa3rBgAFkd53t5RUjdAVQgh4F4Sge9Kw9a19o4wP4WRI7n8TPhn-MZL5WWm6vNKdq84kze_5iR7OWqXW4X6kJUv7kOa5F5QRpavOwK-53DDK7rDtkJqG9EHnC2ygSlHNAp3GWd6ypVFKbosAmtFqEykS3j4vQDJWPdVw-2ui2h7dNHBlVfQQzUAuX2hrh3xwLo2ak1FwryBFFHl2Y3-0xmdBm1otOT8C-UnVsssia1wDAa44skV9rQERBs4xRtOgyJQqH7e8atOSMkj20S5BtvdtAvRFoRGgXCMAotKKEFxXewEINYmQzcxsA1ZVdquI39SGqwfAmaXWIXBlD4LT91jp8nHrkUEZBRkU8NqtsTQ36KYAguwq_e1s9t_aTcOksxhrTc6aDK29oCHQmTpDkt1Vs0rwv0t3hMXp49xF962pg9-Vch7TzFpOqiYEqWy8ZdSCWoyS7DBFFgkMiz_thHpP3ZwgP9Bcl5O0vN3Ua6Rz21khsfy1sRYSHCaKWf3wKoaXNwq13QuFz_957GoObbMPozt5TRyf8j2tSXIcHLZ0Rojgy2ylQXhDsS4sqBwpNefFHcZHvHlxSCSvssnpEFSIkDgAbwqrHFtK1Q_ZXt-G3qko_hg5stN4OsrSuZOaQAqDRdfkVLWCsf0sXMRIjuZu7O6xmn0dp7DXVXazz1K4ZCrNVCkyL5KmahyYaruKwDCACAuP2eyNqZ4A9QTtwwmPZUaVVPE1kMrt2qDXylNo9JYLEA5e9tvKJXFvbqtwlg__IxXjnFQV1-j1nbarvmsrI7K7gfYFtCeIKfucDzf9jSUfH5kTmFSHAjBy6y1dS5y6veK0LAQ780wvch8qNztgRFg2I4H1c8a4oY1rVyjNbLa_57-ZRmrbojWOf2qU6jFawZfyqva_W5VBvkJR0WenrmEkr_yc3KoZqJlLpp695RaslKz4Eb-c1j1rO5KZycDLnD9iEmOso7Um9mcTg8OdyP4wuRfQF4Iy_hWO1Q9Bhpzk5GyUFbKzyj2t0aU4PPR3tD_LGgzvBw0SJXJVSca5-QLVdCuaxy0H243H8trDeenh-sKXVSAAdfE0CPuMfy74FrwdZ0_xbALCTmsIKhy0LIQwh2mMt6b161Ogvu0t6cDGhI-_HFN0r79bslut5fM2HcxNWIdh-xRjzWsN9L5CB2pxnwNvBNmIwdGOLoZDaU3szf1s8NhCr0bMIXNp2BWOqTB4TBdCdnU6kYU92erykJFUJiB7cggOMTTQbOF3iFkInCF8TY85npG39rVJvI3TH6WwMJOieCXcYi_KCafU6LCTclT3_dSRgs2j1tqadlxWDGTPNveKs1nOv1ZNkyKYyyMidWWAk6WztWcFqgyG-gd0kh4jP-XQHBVXTu6lFUidYemKwFEsqkUw77UHgae4K1cIrRhUduCb5XWHAt0JSB2FYqPscq3dPlYt5dGZB9gX9PeMsVFRQ-AYV_cJawEzT7_tO6r6S1TILR46NbtfiJOhT6lp73MwuAIh6n5sNMxM8GEPM_4nX3S1IGbIn-xrMEK6HXrLFAByNhP1U&uid=mid_300901fb5ea301237a894ad4d416f8c5&mguid=&ap=0.033187&tid=107&gprice=HmpY96HYmmZJUSnuyfPOAg6IJ5XVabfOdVkZI5dsNkY&campaignid=3620562&c_sync=0&google_click_url=adclick.g.doubleclick.net/aclk%3Fsa%3DL%26ai%3DCNq_e7hNYaPbaB_qw2fcPuo6EqQX577npc8D4-ezNEMCNtwEQASAAYLueqIPQCoIBF2NhLXB1Yi0xNTMzNTIxMDYwOTU5OTg4yAEJ4AIAqAMByAMCqgS9Ak_QL_2jocoxm2rvXy4WxfPWu4413I0C8uz4OQOKAN4Vs4dit4xYrBY9b7eV6rCLkAAguGu37S-PKDIqGd2i4GsOaG4qK2FVpY3OJMN0Mpfp1Jqv_FE6ZM83dNj3PWBj_lYeR_srCRapSnJ8d-HIVZeI7IjOnZckP-TYhmC7BQgCXDLUYm_Xz1-K4w-hmMpJBqKSPpus0ng6CdA_l0rYM0aefDoE2W7ibTBR_aHQutuQUns4BJ1DD-JtvUjehZsn6cXwknOPDwv2xO4gM4_FFDj5S5VYVmHOGAMKwYW8QhRH2NkZz1RHwG3xEYT0UWlW4M5u2ZKjtfifXRFKWsfD4Vt6PmctDgpz0wAiwkPO6C1olBXXz0LUUi8rBHkFTpTvSaD_eE_2cZGvzd2xv_jt8j1N5DR4nJ1eZaJuJgjI4AQBgAak64D5n_Ln8wSgBiGoB6a-G6gHltgbqAeqm7ECqAf_nrECqAffn7ECqAetvrECqAe_07EC2AcA0ggvCJHhgFAQATIIq4uAgKCAgAE6DoCAAYCAgICAlK7gA6gDSL39wTpY7J_qsJ-FjgP6CwIIAYAMAaoNAkdC4g0TCIaf67CfhY4DFXpY9ggdOgchVeoNEwjFhuywn4WOAxV6WPYIHToHIVXQFQGAFwGyFxAYDCoKNzkzNzI3NTQzOVAB%26num%3D1%26sig%3DAOD64_02vn9QXY_bOmFYUyjWaAV235utQg%26client%3Dca-pub-1533521060959988%26adurl%3D

Bloody hell Mumsnet

HebeMumsnet · 23/06/2025 12:31

Thank you so much, @GasperyJacquesRoberts . Flowers

This ad should be blocked now. It might take a short while to kick in but hopefully you won't see it anywhere by later today.

yestothat · 23/06/2025 15:50

HebeMumsnet · 23/06/2025 12:31

Thank you so much, @GasperyJacquesRoberts . Flowers

This ad should be blocked now. It might take a short while to kick in but hopefully you won't see it anywhere by later today.

But why did you chose to advertise it in the first place?

GasperyJacquesRoberts · 23/06/2025 16:16

yestothat · 23/06/2025 15:50

But why did you chose to advertise it in the first place?

Mumsnet doesn't choose individual adverts. Instead, it has agreements with one or more advertising networks who insert ads into Mumsnet pages.

Unfortunately the ad network(s) that Mumsnet uses often provide low-quality, shitty ads. Blatant scams and outright malware have been pushed this way. For money some reason Mumsnet continues using these shitty ad networks despite the problems and reputational damage they keep causing.

It's one of the many special gifts that Mumsnet's unique blend of abject amateurism and outright greed keeps on giving.

OP posts:
neverknowinglyunreasonable · 23/06/2025 16:18

Anyone know if the kid is ok?

ACatAsleepInYourHat · 23/06/2025 16:56

neverknowinglyunreasonable · 23/06/2025 16:18

Anyone know if the kid is ok?

What kid? It’s a collection of pixels on a hard drive somewhere!

EmeraldRoulette · 23/06/2025 23:45

neverknowinglyunreasonable · 23/06/2025 16:18

Anyone know if the kid is ok?

Please tell me that's a joke

because if people really think a picture of a bear bringing a child into a hospital is real.... things are worse than I thought!

apologies if I'm missing a totally obvious joke.

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