Aveeno Promotion and Food Allergies

[BarbaraHoward]

Hi MN

I've just read your Aveeno promotion article, but nowhere does it mention the increased risk of food allergy from using oat based creams pre weaning.

There's some info here:

https://allergyfacts.org.au/development-of-food-allergy-through-food-based-skincare-products/

Little babies really shouldn't be using creams based on food products, their first exposure should be through the gut rather than skin.

I ate peanut butter every day while BFing my eldest not understanding the risk, and now I pack her off to school with epipens every day - likely because I exposed her through her skin. It's really important that parents understand the link.

Please rethink this ad - I'm sure Aveeno have other products you could promote.

Hi @BarbaraHoward

Thanks so much for bringing this to our attention - we're discussing this internally now.

Thanks Lily.

Hi again,

Please could you get in touch with Aveeno directly here? Their customer care team will look into this.

Hi @LilyMumsnet , yes I will do but I can't imagine my word as one parent will carry much weight compared to MN as a company...