My local area and the surrounds have quite a lot of listings. Ok I did some of them (I am one of the tsarinas) but it's not just me, many other listings have appeared, too.
Justine, please can someone send me info on how to tidy up the listings again, as some need to be deleted as they are out of date? But I have a suggestion - if people see an inaccurate or duplicate listing, could there be a 'report this listing' type link, to bring the listing to the attention of the mumsnet team so it can be deleted or amended by mumsnet HQ? Would there be the resources for this? Or can you advertise and pay for a rota of mumsnetters/Tsarinas do this?
I did some listings yesterday, as it happens, and found they were mysteriously duplicated. At other times I have filled in the listings form but the listing has never registered. So I think the adding listings process could put people off.
FWIW, I know of a large, local internet site that had problems with its 'activities and events' section. This had been a good source of info while the webteam were responsible for adding listings. Once the team stopped doing this and asked people to voluntarily add listings, the content of the site dwindled alarmingly. The webteam then had to relaunch the 'activites and leisure' section and go back to having a member of staff inputting the listings.
I think it would also be good to encourage people to add comments and reviews to existing listings, so you get a collection of views on a particular attraction. This would make it feel more 'mumsnetty'. Could you consider running competitions which people can enter by posting a review about attractions already listed? And create a review attraction form that is separate to the add a listing form. I think it's easier to post a comment about an attraction, rather than list it for the first time, as you don't have to research the correct address, prices, etc. It would also add value to the listings.
Also, can you add print-off discount vouchers to local listings for local attractions to encourage people to look on the local sites?
I think it would also be good if local talk threads appeared more prominently in active conversations.
HTH