Using ‘woolly hugs’ phrase to advertise MN Premium / Seasalt

[Pseud]

Just saw this as one of the rolling adverts in the MN Premium ‘promoted by mumsnet’ banner - “in need of a woolly hug? Get 20% off Seasalt”. Woolly hugs has a very specific and special place on the site, and this doesn’t sit right to me.

The copy will have been supplied by Seasalt and their copywriter is probably unaware of the MN Woolly Hugs organisation. Mumsnet should have noticed but even if they did it is doubtful they'd say anything as Seasalt is a lucrative contract probably.

Hi @Pseud and @FortunesFave thanks for flagging this. We'll take a look.

I agree this doesn't sit well with me either. Glad MNHQ are on it.

Hi - just dropping in to say that this has now been stopped. Thanks for alerting us.

Thank you @soniamumsnet, that was fast!

@soniamumsnet

Hi - just dropping in to say that this has now been stopped. Thanks for alerting us.

Good work!

Woolly Hugs is very special