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Mumsnet Premium membership - please support us if you can

999 replies

JustineMumsnet · 08/04/2020 13:17

Hi folks,

First and most importantly, I hope you and yours are safe and well, and that you all stay that way.

After 20 years of unreasonableness, rofls, wtfs, advice and support, and the odd lawsuit, it's fair to say that we are as close as we’ve ever been to existential difficulty.

Like many ad-funded businesses, the COVID-19 crisis has seen us take a big hit to our revenues. The businesses who would normally pay to advertise with us are slashing their marketing budgets, but lots of our outgoings are fixed and we so need to find new ways to keep paying the bills.

We’re doing our darndest to find every single saving we can - lots of our staff have volunteered to reduce their hours, we’ve cancelled all non-essential services, I've taken a pay holiday and we will use every scheme and loan available to us from the government and the bank to help tide us over. But we still need to find alternative revenue streams to ensure we don’t run out of funds in a few months...

To put it frankly, it’s squeaky bum time.

I know this is a very tough time for many of you and some of you are only just keeping the lights on yourselves. We’re sending you our solidarity and we most certainly don’t want anyone to stump up anything they can’t afford, but if you can help, please do subscribe now to our Premium service.

We’ve banged this out as fast as possible in response to the current crisis and it’s definitely not the finished article, but it’s free of banner advertising, so if you’ve ever been vexed by those (or use an ad-blocker) this might be right up your alley. Banner ads also tend to make pages render more slowly and take up bandwidth, so if you’re surrounded by bored kids streaming with their mates, step this way.

We’ve opted for a price point that we hope is doable for most and which covers the potential lost ad revenue for the majority of users. We hope £4.99 per month or £49.99 for a year (less than a pound a week!) feels a reasonable exchange for the value Mumsnet brings you, but in any case you can unsubscribe any time.

Over the next little while we’ll look to add some extra features: things that people have requested regularly like editing, sorting posts by the OP, and reading offline.

Rest assured we remain committed to always providing a free version of the site, as we fundamentally believe that access to the advice and support Mumsnet offers should not depend on your ability to pay.

And if you can’t spare any cash right now… then of course we get it. It would still be very helpful if you removed any ad blockers or clicked on affiliate links around the site when you shop, joined our insight panel or even shared the best Mumsnet threads on your social channels whenever you can - it all helps.

If you have any questions at all feel free to post them here and I'll get back to you. We also have a page of FAQs that might answer your question.

Hold tight everyone.

Love

Justine and the team at MNHQ

OP posts:
Thread gallery
7
OVienna · 08/04/2020 14:22

I actually don't mind the banner ads. Happy to chip in, though. Sorry this is a tricky time @JustineMumsnet.

JustineMumsnet · 08/04/2020 14:22

@TomHardysCBBC

So that pre tax profit last year of a half a million is gone?

Yes - we have lots of fixed costs - mostly staff and server/hosting/Saas products. Our monthly staff bill is 350k so any dip in revenues hits the bottom line pretty quicky. Put simply if we don't cut costs/ generate sufficient revenue we will soon run out of cash.

OP posts:
ItsAllGoingToBeFine · 08/04/2020 14:23

It won't be visible to posters or moderators in their day to day use of the site

Thanks Justine Grin

Quarantino · 08/04/2020 14:23

Done.
Mumsnet is keeping me sane during self-isolation.

What am I doing wrong? It's sending me insane! Grin

JustineMumsnet · 08/04/2020 14:24

@OVienna

I actually don't mind the banner ads. Happy to chip in, though. Sorry this is a tricky time *@JustineMumsnet*.

thank you kindly OV - we'll be adding other stuff and hopefully some really good offers soon that will save you more than it costs to subscribe...

OP posts:
WorraLiberty · 08/04/2020 14:24

Why not just have an edit button like the one on FB?

When a person edits their post, the word 'edited' shows up underneath like a little shadow. Click it and you can read the original unedited post.

QuaffthisKindNepenthe · 08/04/2020 14:24

I will pay if you add a "parking diagram generator" and an "auto-froth" button.

EmpressLangClegInChair · 08/04/2020 14:25

What would happen if a subscriber got suspended - for instance someone on the FWR boards using correct sexes, or asking one too many questions on a webchat?

OVienna · 08/04/2020 14:25

@QuaffthisKindNepenthe Totally! And I don't even drive (but live near CFs.)

PerditaProvokesEnmity · 08/04/2020 14:26

Mumsnet is keeping me sane during self-isolation.

Dunno about 'sane' but it is a comfortingly familiar place in a suddenly horribly unfamiliar world.

Have clicked the little Apple button - will see how it goes.

I am glad you're still here ...

JustineMumsnet · 08/04/2020 14:26

@nicerainyweather

Can you do something so that when you search for something, the most recent posts come up first? Eg today I searched for an online typing course for children. A lot of the recommendations that came up first dated from 10 or so years ago, and were probably no longer relevant.

Search is on our list of things to fix up for sure - it could be loads better. It may take a little while because we need to re-platform first. But obviously this is something that needs to work well for all - not just Premium members.

OP posts:
JustineMumsnet · 08/04/2020 14:27

@EmpressLangClegInChair

What would happen if a subscriber got suspended - for instance someone on the FWR boards using correct sexes, or asking one too many questions on a webchat?

If we ban someone then subs will be cancelled - no future payments will be taken. (If anyone's worried about being banned then I'd go for the monthly option!)

OP posts:
Bezalelle · 08/04/2020 14:28

Is it April 1st?

popehilarious · 08/04/2020 14:28

I'll pay - on condition someone please looks into this for me!
www.mumsnet.com/Talk/site_stuff/3631160-Cant-bump-and-reset-on-Threads-Im-watching-on-phone

I've got a new phone (Android) and everything and it's still doing it!

LangClegsInSpace · 08/04/2020 14:28

I'm happy to sign up although I'd prefer no ads rather than just fewer.

I don't think you should offer an edit post option for premium members, that would be very divisive.

I'd like some of the old options back, like being able to choose your own colour scheme, having more control over how long threads stay on TIO, 100 posts a page as a default option - those sorts of things wouldn't be divisive as they wouldn't affect anyone else's experience.

willowhazel · 08/04/2020 14:28

Yes - we have lots of fixed costs - mostly staff and server/hosting/Saas products

Profit is after you've paid your expenses:

profit
/ˈprɒfɪt/

noun
noun: profit; plural noun: profits
1 1. 
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

LilacTree1 · 08/04/2020 14:29

Hi Justine

I’m sorry things are hard right now.

I’d think about it if we had an ignore button, and get rid of Advanced Search. Ironically, a pared down version is what I’d consider paying for.

JustineMumsnet · 08/04/2020 14:29

@QuaffthisKindNepenthe

I will pay if you add a "parking diagram generator" and an "auto-froth" button.
Confused
OP posts:
Mummyoflittledragon · 08/04/2020 14:30

Done with pleasure and done because I also am aware that paying the £49.99 a year will be helpful to those, who can’t pay.

And I’m looking forward to advanced search being fixed.

Special perks are nice. But I’d rather be part of a community...

Totallycluelessoverhere · 08/04/2020 14:31

With all the security breaches that have occurred over the previous 12 months it really concerns me that subscribing would mean you have even more of my personal info which would be vulnerable if another security breach happened.

TomHardysCBBC · 08/04/2020 14:31

Sorry...aren't 'profits' after all costs have been paid? Are you saying otherwise?

Your staff costs are 350k a month? How many people does MN employ?

rabbitsnose · 08/04/2020 14:31

I would pay for proper quoting

morriseysquif · 08/04/2020 14:32

Where did the £2 million profit go that you're on your arses after just a few weeks? Confused

JustineMumsnet · 08/04/2020 14:32

@willowhazel

Yes - we have lots of fixed costs - mostly staff and server/hosting/Saas products

Profit is after you've paid your expenses:

profit
/ˈprɒfɪt/

noun
noun: profit; plural noun: profits
1 1. 
a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

Indeed and when revenues are falling and you can't cover your fixed costs you make a loss.

OP posts:
Floralnomad · 08/04/2020 14:33

Can you set it up so I can pay with PayPal as I really cannot be bothered to get off the sofa and look for my debit card it’s so long since I used it .