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Mumsnet Premium membership - please support us if you can

999 replies

JustineMumsnet · 08/04/2020 13:17

Hi folks,

First and most importantly, I hope you and yours are safe and well, and that you all stay that way.

After 20 years of unreasonableness, rofls, wtfs, advice and support, and the odd lawsuit, it's fair to say that we are as close as we’ve ever been to existential difficulty.

Like many ad-funded businesses, the COVID-19 crisis has seen us take a big hit to our revenues. The businesses who would normally pay to advertise with us are slashing their marketing budgets, but lots of our outgoings are fixed and we so need to find new ways to keep paying the bills.

We’re doing our darndest to find every single saving we can - lots of our staff have volunteered to reduce their hours, we’ve cancelled all non-essential services, I've taken a pay holiday and we will use every scheme and loan available to us from the government and the bank to help tide us over. But we still need to find alternative revenue streams to ensure we don’t run out of funds in a few months...

To put it frankly, it’s squeaky bum time.

I know this is a very tough time for many of you and some of you are only just keeping the lights on yourselves. We’re sending you our solidarity and we most certainly don’t want anyone to stump up anything they can’t afford, but if you can help, please do subscribe now to our Premium service.

We’ve banged this out as fast as possible in response to the current crisis and it’s definitely not the finished article, but it’s free of banner advertising, so if you’ve ever been vexed by those (or use an ad-blocker) this might be right up your alley. Banner ads also tend to make pages render more slowly and take up bandwidth, so if you’re surrounded by bored kids streaming with their mates, step this way.

We’ve opted for a price point that we hope is doable for most and which covers the potential lost ad revenue for the majority of users. We hope £4.99 per month or £49.99 for a year (less than a pound a week!) feels a reasonable exchange for the value Mumsnet brings you, but in any case you can unsubscribe any time.

Over the next little while we’ll look to add some extra features: things that people have requested regularly like editing, sorting posts by the OP, and reading offline.

Rest assured we remain committed to always providing a free version of the site, as we fundamentally believe that access to the advice and support Mumsnet offers should not depend on your ability to pay.

And if you can’t spare any cash right now… then of course we get it. It would still be very helpful if you removed any ad blockers or clicked on affiliate links around the site when you shop, joined our insight panel or even shared the best Mumsnet threads on your social channels whenever you can - it all helps.

If you have any questions at all feel free to post them here and I'll get back to you. We also have a page of FAQs that might answer your question.

Hold tight everyone.

Love

Justine and the team at MNHQ

OP posts:
Thread gallery
7
Epique · 08/04/2020 19:12

Bold fail... ^

Shame I can’t edit... 🙄

Pelleas · 08/04/2020 19:12

Will Premium users be able to put quotes in boxes like MNHQ?

CrowleysAngel · 08/04/2020 19:15

I don't understand the need for an edit button. There is the 'preview message' function so that you can check something before posting. If you really make a big mistake you can posts a correction.

There's no preview on the app. I frequently spot a SPAG error or autocorrect mistake just as it's posting and it's too late. Or is it my own fault for using the app and not the website?

Milky77 · 08/04/2020 19:18

My company recently had to cut costs so the Execs took a hit off their salaries. What have you done to reduce costs?

WeAllHaveWings · 08/04/2020 19:19

Why does it feel like MN has just given its closest friends, its posters, a reception only invite during a difficult time for them all?

Friends who have been there for them, reading and posting on their platform for many years, friends who have watched the cash generating ads, friends who they have told to expect the full invite/new functionality, friends who have contributed to making MN the success it is.

If there was a call for donations I would have contributed.
If the request was for a monthly donation for a few months just until the impact of the virus was over to help the site survive I would have contributed.

Both would need to be without giving financial information as I have been here too long and have seen the security breaches of the past.

Subscriptions creating two tiers of posters - "premium" and freeloaders - based on ability to pay goes completely against what I though the MN ethos was. It is a slippery slope.

I certainly wouldn't pay for the privilege of an edit button of any type, it is a terrible idea which will just result in a lack of trust between posters. All it will take is a few posts from the "freeloaders" saying hold on a minute that's not what you originally posted for all hell to break loose!

DeRigueurMortis · 08/04/2020 19:20

In the OP Justine has already said she's taken a pay holiday.

JustineMumsnet · 08/04/2020 19:20

@Epique

*Seems a bit like you put profits before users for a long time (understandable for a business) but now the shits hitting the fan you're coming back to those users you were willing to ignore, to ask for money. While saying you can provide features that have previously been asked for and denied. Repeatedly.

It stinks a bit to be honest.*

This, with a million bells on. What a joke.

Sorry you think that - we did make a decent profit in 2018 but as said lower down that was used to buy out some founding shareholders. We have also invested a lot in people and systems since then. Last year we made a profit of 570k. This year so far we are loss making.

As also said lower down we'll consider expanding the edit feature out to all users if we find it works ok and doesn't cause problems with the way Talk works. Basic site functionality (like search which we intend to improve) will always be rolled out to all users not reserved for Premium members and we will always maintain a free site.

OP posts:
NerrSnerr · 08/04/2020 19:22

@Milky77 have you read the OP? Justine is taking a pay holiday, staff have volunteered to reduce hours and other things too.

Epique · 08/04/2020 19:22

Well said WeAll.

👏

Milky77 · 08/04/2020 19:23

You'll have to show who has the ability to edit posts otherwise if someone makes a big change to a post other posters would be wondering wtf has happened to the post.

OhCaptain · 08/04/2020 19:23

@JustineMumsnet any chance of stopping non-members reporting posts?

With the way the FWR posters are targeted, they’d be kicked off and not get their money back! Confused

JustineMumsnet · 08/04/2020 19:23

@WeAllHaveWings

Why does it feel like MN has just given its closest friends, its posters, a reception only invite during a difficult time for them all?

Friends who have been there for them, reading and posting on their platform for many years, friends who have watched the cash generating ads, friends who they have told to expect the full invite/new functionality, friends who have contributed to making MN the success it is.

If there was a call for donations I would have contributed.
If the request was for a monthly donation for a few months just until the impact of the virus was over to help the site survive I would have contributed.

Both would need to be without giving financial information as I have been here too long and have seen the security breaches of the past.

Subscriptions creating two tiers of posters - "premium" and freeloaders - based on ability to pay goes completely against what I though the MN ethos was. It is a slippery slope.

I certainly wouldn't pay for the privilege of an edit button of any type, it is a terrible idea which will just result in a lack of trust between posters. All it will take is a few posts from the "freeloaders" saying hold on a minute that's not what you originally posted for all hell to break loose!

I don't think it's fair to classify it as "freeloaders' vs premium. It's those who'd prefer to pay for fewer ads and some other non-core features plus some offers, and those who would rather not. I'm quite sure the non Premium members will always outweigh Premium and that's fine. But as said we need to open up other revenue streams given that our main one is under pressure.

OP posts:
Milky77 · 08/04/2020 19:25

Yep okay nerr. Missed that

OpenWheelRace · 08/04/2020 19:31

Sorry if this has been explained before, but how on Earth is the wage bill £350k per month?

caringcarer · 08/04/2020 19:32

I have never even noticed any adds.

SunshineCake · 08/04/2020 19:33

*@NewModelArmyMayhem18 if you like magazines I suggest you look at getting Readly. It's a facility for reading all magazines on line so is environmentally friendly and you can read on demand.

ReallyLoveChickens · 08/04/2020 19:35

Hi Justine

Would like to help you out.

Just wondering if you could clarify for me exactly how the two versions would differ?

I noticed the advanced poster search has gone - will this be added if you pay for premium?

Thank you

HeIenaDove · 08/04/2020 19:37

@MoleSmokes i completely agree An edit button would be paradise for gaslighters.

VapingHot · 08/04/2020 19:37

There's obviously something wrong with me. I'm totally gobsmacked by this.
Even more gobsmacked at the people that think it's a good idea!
As a PP said....if somebody is paying for a service they'll be furious to see their posts in the Daily Fail.
Use a bloody ad blocker.
Yep. I am amazed at mumsnet, and not in a good way Sad

NerrSnerr · 08/04/2020 19:40

..if somebody is paying for a service they'll be furious to see their posts in the Daily Fail.

How does paying make a difference to this at all? The tabloid lift threads from Mumsnet (and other places online) because they're able to. If people are daft enough not to realise this (whether they pay or not) that's their problem.

Saying that, we haven't had a 'The Mail have published a article based on a Mumsnet thread' post in site stuff for a while so maybe we're due a few!

JustineMumsnet · 08/04/2020 19:42

@ThrowingGoodAfterBad

You're right we're keeping native ads - but we are not paid 6 figures for data by anyone and certainly not by Cadburys and Craft so that's just baloney.

Is it just the price you’re quibbling over there? Or are you saying that you don’t sell profiling behaviour to companies? Can you guarantee that subscribers won’t be tracked?

No we don't. We work with the likes of Google and Amazon to generate revenue through onsite advertising, we are GDPR compliant and never pass any personal identifiable information (such as email or username) to any 3rd party.

When coming to the site for the first time users are asked if they consent to some information being shared with 3rd parties like Amazon and Google and we list all potential 3rd parties. If a user chooses not to give consent they can use the site as normal. You can opt in and out of anything by using our consent management platform which you can access by clicking the 'privacy' toggle on the bottom right on here.

The most common example of data being shared with 3rd parties is the use of advertiser retargeting cookies, these cookies collect behavioural information about where the user has been on site but no detail on what they have posted or any other personal information is collected.

Advertisers will use this information to target advertising campaigns on Mumsnet/Gransnet and once they have left the site. Subscribers will be tracked with standard Cookies (if they consent to it) but a cookie profile is tracked to your browser not to your username or email. We don't sell any PPI information to any 3rd party.

Hope that answers your question?

OP posts:
JustineMumsnet · 08/04/2020 19:45

@ReallyLoveChickens

Hi Justine

Would like to help you out.

Just wondering if you could clarify for me exactly how the two versions would differ?

I noticed the advanced poster search has gone - will this be added if you pay for premium?

Thank you

Hi - advanced search just has a bug which we're working on fixing and it should be back very soon for all. We have no intention of moving any existing site functionality behind a paywall. We've said we'll look to add some non-core additional features - like an edit window and the ability to read offline - plus we'd like to get some really compelling offers and discounts together so subscription feels like good value. We're open to suggestions on any and all of that - would love to know your ideas.

OP posts:
BlackForestCake · 08/04/2020 19:46

If you stop censoring and banning feminists, I might think about it.

tarasmalatarocks · 08/04/2020 19:47

It’s no different to Spotify - that’s exactly how that works- as a free service or not as free service and advert dependent. It’s not compulsory. I know myself how a good profit can soon turn into a loss if revenue dries up even if cut overheads short term and it’s not as if mumsnet can just ‘shut shop’ whilst all this is on, it still has to have working staff and big /massive hosting charges at this level —well it could technically shut up shop I guess but it provides a lifeline I think for a lot of ladies. I personally am more than happy to pay if it helps keep you afloat.

CheddarGorgeous · 08/04/2020 19:47

Done. I bloody love Mumsnet and it helps a lot of vulnerable people.

Sending you all the best at Mumsnet Towers.