Your data is stored by our web server hosting providers: DSC Limited, Amazon Web Services, and our email service provider: Maxemail.
The following companies store your cookies on our behalf. We do not share personal data (such as your name or email address) with these companies.
Tags are lines of code that run on sites and apps. Mumsnet uses tag management software to run code that connects to third-party technology companies. These third-party technology companies deliver Social Log-In, Advertising and Analytics.
Google Tag Manager
These companies allow you to use your social media account to log in to Mumsnet and Gransnet. This is optional when you join Mumsnet. If you choose to log in via Google or Facebook, those companies will know that you have logged in to Mumsnet.
Competitions, surveys, quizzes, events and product tests
We use third parties to collect data for insight activity and competitions that we run. These are the companies we may use:
We use the following third-party company to help deliver advertising across Mumsnet:
Google Ad Manager
GAM is the ad server we use to display advertising around our sites and on our apps and also allows us to segment users into categories based on their browsing behaviour across the web and third-party data. Google Ad Manager will classify user interests eg pregnancy, health, food, etc. This is then used to show users relevant advertising.
Google Publisher Tags and Media Trust monitor and block bad ads, for example, ads that are fraudulent or contain malware.
Carambola and Insticator are third-party companies we use to deliver advertising.
Quantcast Choice is the tool we use to manage and record cookie consent.
Blockthrough allows us to show non-personalised advertising to users who use ad blockers. Any advertising shown would not be based on the user’s browsing behaviour, but would simply be relevant to the Mumsnet website as a whole.
Oriel allows us to monitor the number of users who have ad blockers installed on their devices.
SkimLinks and Monetizer insert affiliate tracking codes onto links on the site which allows us to make a small percentage commission from any purchases made from these links.
Captify analyses what users are searching for on Mumsnet and then use that data to re-target these users elsewhere on the web.
These companies help Mumsnet understand our users:
Hotjar helps Mumsnet and Gransnet understand how our sites and apps are performing (for example, reporting on the speed that pages take to load).
Lead Forensics helps the Mumsnet and Gransnet commercial teams identify possible sales leads by telling us the IP address match of people visiting the ‘Advertise with Us’ page.
Copper is a tool used by our commercial team to store and manage sales leads.
NeoReach is used by our commercial team to manage a database of influencers.
HelpScout is customer service software used by our community team to manage correspondence with users.