Well I'd never noticed it says Cadbury on it! Despite being flippant earlier, I do get it. If the chocolate emoticon stays perhaps a change of wrapper could be made. Many are unenamoured at best with Cadbury at the moment, there's no good reason for MN to keep up the advertising, presumably for free at this point, no matter how crap and unobvious it is.
Also love the idea that the OP was counting down the days to Nov 15 to post this, but decided to wait another month just to make sure 