Irritating apostrophe error in Legal and General ad....

[tiktok]

'How much are mum's worth?'

Pah.

Please scold them, techy people, smugly as you like, and tell them to swot up about apostrophes before coming back :)

Well spotted tiktok we will contact Legal and General and ask them to amend it asap.

:)

Ta!

Thanks Tiktok, I just came on here to moan about the same thing. The list of menial chores which apparently become a woman's preserve when she procreates is bad enough, but the apostrophe is a step too far.

It amuses me to think they will have paid a few grand for the ad - photography, copy writing, design and graphics, plus the fee for the placement - and they let a silly thing like that spoil it!

It's still there, BTW :)

If you click through, they also have a lot of confusion about Mother's Day or Mothers' Day....they don't know which!

(I am off to get a life now)

They should have spent more of their thousands researching their target audience. It's not a secret that we have a board called Pedants' Corner .

and what a stupid question, we are priceless.

glad i'm not the only one!
i was just about to start a thread!
thought "i'll just check to see if anyone's started one yet"

glad it's being sorted too!

how do these thigns get through proof-reading?????

That rogue apostrophe has been sorted out now!

Please share the email you sent to them
"Your apostrophe is annoying our pedants. Please amend immediately. Cheers"
:o

@StealthPolarBear

Please share the email you sent to them
"Your apostrophe is annoying our pedants. Please amend immediately. Cheers"
:o

How did you guess?