Tik Tok is leaving MN as a result of the Milupa advertisement on the home page.

[moondog]

Please good MN people,see sense!
Whodo we really need more,Tik Tok or bloody Aptamil????

This board will lose so much if she goes......

C'mone ladies,add your voice!

JT - check yer email.

It's not about information about formula, it's the way they're promoting it.

They're not promoting breastfeeding, they are using breastfeeding to promote formula-feeding. It's sneaky, underhanded and as close to the edge of the law as possible. If you look on the other thread, you'll see that Milupa have a helpline which says it's to help women with breastfeeding problems, but is actually very much encouraging them to supplement newborns with formula, which is actually illegal.

What would you have liked to know about formula? They're all roughly the same. Some are for "hungrier" babies (they say this on the packet), some are organic (they say this on the packet), some are pre-digested and better for babies with reflux (they say this on the packet). You buy it, take it home, mix it up and feed it to your baby. Directions for this are...on the packet. Health visitors are on hand for any difficulties (I imagine - they usually know f*ck all about breastfeeding, so I'm assuming they know everything about bottlefeeding instead ).

But if you want information about formula, you wouldn't ring a line that offered help about breastfeeding. Would you?

Yes, they produce formula. But they're trying to get people to use it in a very underhanded way. Women who want to breastfeed, this is.

Can you not see that this is shitty?

well said, hunker.

Doctors can't comment on the suitability of each different formula mik because they would be sued. By large multinational corporations. All docs can reasonably say is, if you have chosen to use formula, whether that's a deliberate choice or because breastfeeding didn't work out, then all formula milks are designed to feed babies.

The issue here is a company trying to use MN as a way to get round the law and promote its formula milk. And one MNr who has given countless hours of help to other women who finds that unacceptable.

i'm going to phone the helpline tomorrow.

Message withdrawn

I know I am dim about this but

Why can't parents who have to or want to bottle feed get support and information?

bit flip hm!

What information?

I don't think the word 'flounce' is fair. Tiktok is making a stand for what she believes in.

RTKM, if people want to bottle feed then phone a formula company for advice. if you want to breastfeed then contact someone who promotoes breastfeeding not formaul. afterall a company isnt going to make money out of promoting breastfeeding are they

sorry guys i typed this then was on the phone and then posted and then read it

and HM had posted

RTKM, they can. But, and this is the big sticking point, Milupa aren't saying "We offer advice about bottlefeeding to women who have chosen to give up breastfeeding, of their own free will with a big smile on their face about their decision".

Oh no. They say "We make our formula as close to breastmilk as possible. We know everything about breastfeeding. Ring us for advice if you're struggling." And then they tell women who want desperately to breastfeed that topping up's no bad thing, and why not use a Milupa milk to do that topping up, since they obviously know so much about breastmilk?

Bfc are volunteers. Why not set up a voluntary organisation to do what they do but about formula?

But formula milk is also advertised on T.V and in most mags.

Or am I missing something??

JT it doesn't really matter which company/brand it is it is the methods they are using. Nestle, Cow and Gate and some retailers have similarly come under fire from other quarters in the past for paying lipservice to the WHO recommendations on breastfeeding while actually flouting them and UK law.

waterfalls, formula for under 6months is not allowed to be advertised. follow on milks can be.

Tik Tok has not threatened to flounce before, clearly this is not taken lightly by her. She was a valuable, selfless resource for many women on here--not just a source of endless day-to-day gossip.

Message withdrawn

Why flip? Is there something magical about formula that I'm missing? Don't the packets have the directions and information about contents on them? The ones I looked at not an hour ago in the supermarket did (went there anyway - but did have a quick look as I knew I was going to make this kind of post this evening!).

it cant be advertised! only follow on milks but theres the proof. You believed it was formula you saw advertised.

RT..that's the point!It is nigh impossible to get impartial information on this-exactly as tiktok said!
Lol hunker at the thought of ringing a b/feeding helpline for advice on formula. Put like this it really highlights the sneakiness of Milupa. As we said on another thread,like a tobacco company offering advice on how to give up fags!

I didn't, Pruni. Someone on the other thread did. I'm tempted to ring them tomorrow, will do if I can find time in between hospital appointments.

ok thanks see I said I was dim about this subject