"If you ask me it's silly person who would pay more for something more "socially acceptable" "
I'm not talking about Socially acceptable - my Great Aunty and Uncle (the posh ones in our family with big detached house in Uxbridge, 3 trips a year to Australia etc etc) have IKEA stuff in their house.
I'm talking about the 'general' quality, for example, our stuff is all handmade, using expensive materials, so naturally it's going to be more expensive than IKEA stuff which do use cheaper materials and are factory produced.
HOWEVER, I do think websites like the one that RT linked to ARE overpriced, there you're paying for 'name' and not particular quality material/handmade - and IMO people who buy stuff like that are MAD!