So - design a toy for a 5-8yo (Apprentice Red Nose special) - what would you go for?

[Hulababy]

Just watching on TV now.

My thoughts:

aim at children = plastic tat
aim at parents = wooden pastel colours

I think I'd go for low cost to make, low selling price, collectables - such as Crazy Bones

so they ended up with velcro suits, well I suppose it would clean the carpets

I would buy the velcro suits for my kids.

The swap belt was ridiculous. Not different enough.