No idea about the cost, but my manicurist looked amazing the other day - lovely and brown as if she'd been away on holiday. She said it was a product called "Fake Bake". She was given the stuff by Sophie Anderton (who is also her client). It looked great. I sometimes wonder how those models/celebrities look brown year round, and have always thought they must have professional treatments or take alot of short breaks to sunny places. The manicurist had applied it herself, and I would never have guessed it wasn't a real tan. I may look into it myself as I'm glow-in-the-dark pale, have no plans for a holiday, and wouldn't happily get into a swim costume with my current figure....