Our family is getting through them at the rate of knots. My theory is that instead of putting the prices up, Andrex has simply reduced the length and hoped no-one would notice. I know this is a small and ridiculously insignificant point, but it just makes me wonder what else is being cut back on in industry/manufacturing. Airplane safety checks, perhaps? Factory hygiene? Perhaps I'm being paranoid...Having said that, all my friends are saying the same thing about loo rolls. Would be interested if anyone out there is having the same experience!