My wonderful SIL gave my DS this amazing Duvet set for his birthday. It's called the A-Zzz bedtime set - it's feels really posh and it comes with a book. So DS pointed to a letter on his duvet cover and I read the ridiculous story. I'm not really explaining this very well! Anyway, he's had it for 2 nights now and he can't wait to go to bed and okay, we've expanded the number of stories to 3 a night, but it's just a great product. I've been onto the website and it's run by a mum (which kinda figures!).
Check it out - they've got some other cool stuff.
\link{http://2littleboys.co.uk}