uOn their website, Kiddicare state that they guarantee to undercut the price of the same product being sold elsewhere. I asked them about undercutting the price of a Mountain Buggy - advertised on their site for over £100 than the equivalent on Buggyworld. They wrote back to me saying that both Kiddicare and Buggyworld are currently out of stock. However, when I checked this by trying to order one on each of the webpages, by placing an order short of giving my credit card details, I was certainly NOT told that they were out of stock.
So it seems they do not follow through the promise they make clearly on their webpage. So I would advise people against using them