Don't do it ladies! I hunted high and low, scouring Cardiff''s baby shops for one of these for my tag obsessed dd. When I finally located one in a little boutique, hideously overpriced, I bought it anyway and propudly presented it to dd. She took it, looked at it, looked at me and then put it on the floor.
That has been her only involvement with it. I've tried and tried to get her interested in it, but only toy tags will do.