well, for me, I hated it!!!
but then, the teacher was appallingly bad and he managed to make me hate history too, and before him I had previously adored history.
he made anything and everything sound so dull and lifeless tho, even when he stood in for an ill teacher in other subjects.
in fact, he was one of those who damn near put me off school full stop, so was the teacher in my experience rather than the subject.
I love looking at google earth now tho, so I do wonder if that had been availiable ack then, whether my interest could have been better fostered IYGWIM.
DD1 and DD2 however equally don't like it now, so maybe it is still boring for them too!
they say tho, that they have an old fuddy duddy man teacher who spouts words at them rather than gets them interested in a practical way.
my conclusion - depends on the teacher and the methods, same as with any other subject (oh, and also the interest of the child course)