These maths problems are all the same.
They give you a problem in English language ...
that you have to translate into Maths language ...
then solve the Maths.
If I can't remember what the 'of' means then I always think of pizza. If I said "I have half a pizza, do you want half of it?" you would think "half of a half? That's a quarter of a pizza". This is exactly the same: for the 'half of a half' you did 1/2 times 1/2 which gives you 1/4 (cos the top is 1x1=1 and the bottom is 2x2=4).
So for this problem (4/5 of 7/10) the answer is 28 on the top (4x7) and 50 on the bottom (5x10) so 28/50ths or, to be more tidy, 14/25.