I came across this when googling about for something else - free school proposal to start a primary. To save you downloading and reading the boring thing, the bit I was surprised at was: "In West London Free School?s second year [i.e. the current round] it received 254 first preference applications for 120 places".
Am I being unreasonable to think that: (1) schools aren't meant to know whether they have been placed first, second or whatever on the application forms, at least until after all the allocations have been made? (2) if the data is available, it should be available as it relates to all schools for parents, to help with either appeals or deciding where to apply in future years' admission rounds?