Caveat: I am no expert, just have been reading a lot (medium, the conversation, feminist blogs, scientific papers, reddit, anything) to learn more about how these apps work, after leaving all of them after a few months of me using them and feeling manipulated by the apps.
At our age the odds on the apps are stacked against us. Men our age may not see us as they have set their filters for a lower age range, there are many men on the apps who are in a relationship, just looking for sex, or looking for the proverbial nurse with a purse. So there is likely only a minority of men who will appeal. The burned haystack method mentioned on here aims to identify those men and discard the rest. However, what if there are some good men on the apps, but you just don't get to see them? And they don't see you? That would rig the game obviously, but make money for the apps as people keep hoping and swiping and generating revenue.
One thing that always gets overlooked on these threads here is that the apps manipulate you and who you see with the aim of getting you on the app as much possible, ideally pay and stay as long as possible, to provide a steady stream of revenue. You may have noticed that when you started the people on the apps seemed quite good. I personally have found that on Bumble and Hinge, and after a month or so and a few dates, suddenly it is mostly men in their cars, in their bathrooms, with a single unappealing picture, aka low quality matches. This may be deliberate by the app's algorithm, you get the good ones first to get you hooked, and then a steady stream of low quality matches with the odd good one. That way you stay on the app and don't give up, until there are not enough good matches, and then delete the app. That has happened to me a few times, and I am no longer of the apps as I do not appreciate being manipulated.
The apps will show you many low quality matches, with the occasional good one, and your profile will be shown to mostly low-quality matches (who then get frustrated because "women are too choosy"), and perhaps the occasional good match. Also, your likes may not be seen by the good matches, as they likely get a lot of likes, or they are not shown your like at all. Again, all to keep you on the app.
Years ago I was on Guardian Soulmates (2010-ish), and I paid £30 per month or so, which was expensive at the time. However, I met several good matches immediately and was off the app within a month. I think dating apps were like this up until 2018 or so and then something changed, instead of having people pay to find a mate, the business model changed to get users hooked on the app and ensure that they stayed on the app as long as possible. So the apps say they want you to find a partner, but do everything they can to keep you on the app as long as possible and not find a partner. People who find a partner are not making money for the app and the shareholders as they will leave the app.
So I think there are several main types of users on apps, very broadly speaking:
- The high quality matches, attractive, with a good profile, clearly looking for a partner and stating their intentions, good pictures, etc. For men this may be successful attractive men in their 40s-50s, for women the same, except younger. This rating is based on likes, some apps use something called an Elo score (a zero sum score taken from chess originally), a small percentage of users
- Middle ranking users who do not pay (people like me, too old, not pretty enough but with decent photos and profile), most users
- Low-ranking users who pay (one picture, poor profile, etc.), mostly men, I'd say 25% of users
If you are not paying, you are the product and the app will try to get you to stay by bread crumbing just enough potential matches to keep you on the app. Even though you are not paying, they can still make money out you to by showing you to the paying low-ranking males, who keep hoping one day one of us will see how great they are and match with them.
I could go on for a while, but this is already too long. In conclusion, I think the game is rigged against us over 50s. Our best bet is to get off the apps, go join a club, try a new sport, get out there, ask friends if they know someone. Good men are not on the apps, or if they were they were snapped up soon, or got disillusioned like us. The people where who say they found a good one were the lucky ones (1 in a 100) who defied the odds and beat the game, but it is not a common experience, unfortunately.