Oh hahahahahahahahahahahaha! Anyone listen to the Today Programme?

[gizmo]

Of course you do...

Just caught up with this viral ad.

Evan Davies in a penguin suit!

/falls off chair laughing/

Very good!

Isn't it? Is it like that in your office, K?

Jim Naughtie in a g-string!

Actually, that's a bit disturbing...

That is brilliant. What is it for? Why have they got a viral ad?

Not sure. I just followed the link from the beeb website without looking at the context. .

I always picture them hunched round a wooden table in a small dark room.

Lol

I always suspected as much!

Of course, what I reall want to know is what luverly Eddie Mair wears for PM.

But still, the idea of ole' spangle tits in a pimp outfit had me ROFL.

Oh I see. It was made as part of a discussion of what viral advertising is and how it works. Here. Apparently you can go on R4's Twitter to discuss it.

Ah, in an example of the circularity of viral advertising, I had already tweeted the link.

I wonder who worked out Naughtie in a see through negligee was going to be a viral hit?