How do I know if a BJCM is the 2011 model (with the more upright seat)

[Catonkey]

Example Tesco

Looks like a good offer, good price and want the clubcard points :) But how do i know whether i'm getting the 2011 or 2010 model? I'm always getting stuff like this wrong and don't want to mess this up!

Ok, I have looked at the listing on Tesco and it's impossible to tell, except to say that is a 2011 colour way and colours do generally change each year.
The only way to know is to see the box / pushchair (or phone Tesco up to ask). The box has a small 2011 model sticker on the side. It's only a few cms long though. Inside the box the BJCM has a hard board in the back of the seat. That's the most obvious difference. Round the back of the seat - right at the very top on each side are a webbing strap with Velcro on - probably stuck down horizontally along the top of the seat. This is the 'sit upright' strap to make the seat more upright. If you don't know the pushchair you may not spot this. I would phone Tesco up and ask if the sticker is on the box. But yo be honest by now I would expect all fresh stock to be 2011. I bought mine from Boots earlier this year and when it wasn't a 2011 version they picked it up for me and refunded instantly.

Thanks Tiggywunkle I feel a hell of a lot more confident now! I'll call them and check it when it arrives, thanks again :)

Added to this, would like to say I love reading the pushchair threads (even though it's like you're all speaking in a different language to me much of the time :)) and I value your opinion very highly!

I hope you like your BJCM when it arrives. Lol re reading our ramblings :)