I think Jack Monroe mentioned recently that she campaigned for Asda and the other big supermarkets to make sure they had their full range of basic items available. It seemed that the moment the cost of living crisis started, the basic items decreased from circa 200+ per store to around 60 or 70. Only Asda replied to her and said they would endeavour to have the full range of basic items in all of their stores.
However, I know (for various reasons*) that this has not been the case. They are possibly stocking those cheaper items, yes, but not to a the full extent. Let's face it, they expect some shoppers to buy basics, but rely on others to buy the more expensive (and often still own) brands in order to make more profit.
It's in their best interests profit wise to limit cheap / loss leaders. However, demand for those cheaper products has probably gone through the roof because;
A. Cost of living crisis - poorest of people plus others now buying the cheaper items.
B. Food banks also buying these items in bulk in order to offer as much as they can to users.
C. Small food businesses will also now be buying these items as they are in dire straits (e.g Cafés etc)
*I am a mystery shopper (food retail) so I'm aware of trends / price increases even more than the average consumer. I used to be a café owner and shopped for basics bread / eggs / salad items etc in supermarkets as it was cheaper than wholesalers. And also I've had times when I've been on the bones of my arse and as an Autistic person, I used to be able to calculate my weekly shop to the penny on a tight budget in my head.
Bottom line is though, the supermarkets aren't doing enough (and possibly profiteering - time will tell when the next set of quarterly figures come out) Government isn't doing enough (or didn't do so soon enough - same old story) and the fuel prices are pushing everything up so they are profiteering, too. But we know that already. Brexit hasn't helped. The Russian war against Ukraine hasn't helped, but we continue to pay the price and vulnerable people continue to suffer whilst there are more billionaires than ever.
It really is time we all came together. Unfortunately, Brexit divided us, Covid divided us, and politics continues to divide us.
In the words of Jo Cox: "We are far more United and have far more in common with each other than things that divide us"
Everyone should remember that.