Any tips for itchy belly?

[PixieCake]

My belly is driving me nuts with itching. I'm using bio-oil twice a day which seems to help, but does anyone have any tips on anything else I can do?
Thanks

I cream mine when it gets itchy, as I find if the skin gets dry it itches even worse.
That seems to help anyway, it's so annoying isn't it!

I think you just need to keep slapping cream on at every available moment. Mine hasn't really been all that itchy, but then I must put cream on 5 times a day, i seem to always be doing it!