Ok since I got pregnant.. now 28 weeks, both nipples have been extremely sore and itchy, to the point where it wakes me up at night and is driving me insane. I slather them in lanolin cream which soothes for all of about 10 minutes before they start itching again. Midwife had no clue why. Please help? Is there any other cream/lotion that can help? I'm losing the will. Thanks