NEC Birmingham Babyshow - Discounts?

[Hopeitwontbebig]

I've had a look at the babyshow website and am a bit confused about this , does this mean that you can have a 10% discount off anything you buy??? On way out now, so haven't really got a chance to have another 'dig', does anyone know?

Basically, I want to buy a pram and cot etc, would it be worth me paying the entrance ticket and car parking to get a discount?

I went to the one in London and paid for two entrance tickets (not parking) - it was great because we got to tryout the pushchairs in Mothercare. Anyway we ended up with their 10% off and a tenner off out travel system by taking out thier store card. So for us we broke even.

But it was only at Mothercare.