I know this may well be considered vain and / or trivial, but is there ANYTHING I can do to avoid stretchmarks? I had big purple scars after my DS which have happily now faded to silver, but as this one progresses (I'm now 17w pregnant) I'm wondering if there was anything I could have done to avoid them.
I once heard that's it's genetic, so slathering the bump in Bio Oil each day will make sod all difference - is this true? 