Apart from scratching it, that is??!!
I know it's because the skin it stretching so tight, I already have stretch marks from teh DS's so I'm not that bothered about perventing more but my belly button is almost totally flat now and really really REALLY itchy.
I've been to the chemist today but there wasn't anything she had that was suitable for PG ladies....Doc's shut until monday....I'll be mad with the itching by then.
I've tried normal moisturiser and canesten but within a short while it's itchy again....
It's not red or sore (yet!!) but I'm sure it will get sore if I can't stop the itch.
(BTW I'm not itchy anywhere else so it's not the kidney/liver thingy they link with itchiness in PG)
HELP!!!