Sore stretchmarks :(

[FluffyJawsOfDoom]

My steadily expanding collection of stretchmarks are actually getting a bit sore :( I bio-oil so it's not because my skin's dry, it's more because the skin's weakened maybe?

Does anyone have this, and have you found anything that helps?

Iv been scratching mine raw so need to buy some cream this week x

I use regular cheapy moisturiser every morning after shower, it's really helped.

Not pregnancy ones, just ordinary weight loss/gain ones.
Coconut oil?
Big jar from Holland and Barrets, lasts a lifetime, use on everything? (body wise)