First of all I fully intend to BF and to do as much as I can to do this successfully, but if for any reason I can't (and I've seen friends and family struggle) or am struggling to produce enough at first, I want to have some formula in just in case. I really don't want flaming for this decision, I've read enough threads on mn as to why people think you shouldn't have a stock of formula in, but I think I have enough will power (even sleep deprived in the middle of the night) to not use it if I don't need it and I live in a small village away from 24hr supermarkets.
So, my question is, which formula is best? I'd like to take into account what's best for my baby, but also the ethics of the brand. Any suggestions?