just damaged my baby changing bag, help!!

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I just sponged cleaned my pink lining changing bag that I bought 2nd hand off eBay and I've just noticed that the colour has run in places, so I now have some purple streaks on the biege wipe clean middle area of the bag. I have tried to get it off with cif and bleach, but no luck. Any ideas please or is there nothing I can do to repair the damage??

theres stuff in the supermarket you can get for colour runs in a red box

think its called colour run remover? i used it on a yellow dress i accedentilly put black streaks all over! and it worked!

Thanks, but i think you have to put the remover with the item in the wash, and im thinking that the bag will really run if i do that...

i put my pink lining bag in the washing machine recently, just for a normal low wash, and it was fine, colour didn't run. (it was absolutely boggin though, so was desperate!!)