Pollsters reckon this is the new Essex Man / Worcester Woman for the 2010 general elections. Key components;
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He lives in a new-build house, somewhere in the midlands or the south-east, which is convenient for the 'motorway network' hence the name.
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Likes reading magazines or instruction manuals, but rarely books.
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Works full time in a middle management type role, wife usually works part-time or not at all.
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Hobbies include wathcing and playing sport, DIY and computer games.
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Colonises McDonalds, Parks and Swimming Pools during the weekend as part of the 'quality time with kids' routine so beloved of working dads.
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Aspires to double garage, conservatory and bigger tv.
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Kids educated in local state schools, which tend to be good hence house prices, reason for move etc.
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Likely to be thinning on top and developing a paunch.
Ring any bells? The future of the country is in their 'place an X by your preferred candidate' hands.....