'What can be done to tap into this potentially powerful section of the electorate?'
You can't turn the TV on without seeing charidees, luvvies, pop stars and slebs getting lots of air time in an attempt to get young people to vote. You won't see that amount of money, charidee or air time given to any other segment of the population.
The young vote is a vote that can be easily swung and influenced as young voters are less experienced and have not seen the luvvies come and go, and that is why the luvvies are all over the young vote and not the pensioner vote for example.
Here is someone from a not-for-profit (not sure whether it is the same thing as one of the charidees)
"Jazza John, digital manager at Bite the Ballot, a not-for-profit movement encouraging young people to vote, said: “The youth vote makes up over five million people. If all of these people went out to vote it could make for a real change ."
'The NUS is running a national competition involving the nation’s 600 student unions to find ideas to get their members to vote. The best will receive up to £10,000 to fund events and projects.'
Who pays for that?
Rock Enrol!
"A government learning resource to introduce registering and voting to school classes and youth organisations. The games and materials in the resource aim to inspire young people to discuss and debate what they care about whilst considering why they should register to vote."
Taxpayer money. "Games and materials" but not as UKIP mentioned, "colouring books", because that was apparently primary level.
"The [Electoral] Commission launched a nationwide public-awareness campaign on 16 March."
Taxpayer money when we have a huge deficit.
"Bite the Ballot
A not-for-profit group campaigning for schools and colleges to encourage young voter registration. Their Verto smart phone app aims to rebrand politics in an interesting, engaging way and help young people decide who to vote for. Their Democracy Day on 15 April will encourage young people to organise registration rallies and voter-engagement sessions."
More 'not-for-profit' Who pays for it?
"VInspired
This charity are running a #SwingtheVote campaign"
A charidee.
'The League of Young Voters
A UK-wide campaign to get young people voting, The League of Young Voters is helping people decide who to vote for through a “Vote Match” quiz. It is also training and supporting Young Voter Champions to campaign and mobilise people locally, as well as encouraging young people to share political messages, stories and ideas in creative ways.'
Who funds it?
'Votes@16
A national campaign aimed at changing UK law to allow teenagers to vote at 16. Young people are encouraged to email and lobby their MPs, organise debates and run their own campaigns either locally, through their schools or at university.'
www.independent.co.uk/news/uk/politics/generalelection/election-2015-how-to-encourage-young-people-to-vote-10141461.html
Lots of campaigns and money and charidees and movements.
"SwingtheVote campaign"
Lots of good people, but are there some senior luvvies, who have nothing to do with all these campaigns and movements, trying to swing the vote and influence easily influenced young voters?