Lord Ashcroft has got it spot on in my opinion. It is this issue of "political correctness" that is driving UKIP's success. the public knows the other parties are spinners and no longer represent the views of ordinary people. It is UKIP's attitude, their outlook, their anti-politcal correctness stance that is attracting millions to vote UKIP. That is why policies are not the main issue and it doesn't matter if the manifesto is "drivel". As fareg said on TV, the public knows what UKIP stands for. It represnts the public's attitude.
"Lord Ashcroft: voters defecting to Ukip because they are fed up with political correctness "
"However, he said Ukip's general outlook, rather than policies, is driving support
"Certainly, those who are attracted to UKIP are more preoccupied than most with immigration, and will occasionally complain about Britain’s contribution to the EU or the international aid budget," Lord Ashcroft wrote on his ConservativeHome blog.
"But these are often part of a greater dissatisfaction with the way they see things going in Britain : schools, they say, can’t hold nativity plays or harvest festivals any more; you can’t fly a flag of St George any more; you can’t call Christmas Christmas any more; you won’t be promoted in the police force unless you’re from a minority; you can’t wear an England shirt on the bus; you won’t get social housing unless you’re an immigrant; you can’t speak up about these things because you’ll be called a racist; you can’t even smack your children.
"All of these examples, real and imagined, were mentioned in focus groups by UKIP voters and considerers to make the point that the mainstream political parties are so in thrall to the prevailing culture of political correctness that they have ceased to represent the silent majority "
He identified the typical Ukip voters thinking "Britain is changing for the worse".
"They are pessimistic, even fearful, and they want someone and something to blame," he said. "They do not think mainstream politicians are willing or able to keep their promises or change things for the better. UKIP, with its single unifying theory of what is wrong and how to put it right, has obvious attractions for them."
www.telegraph.co.uk/news/politics/ukip/9752197/Lord-Ashcroft-voters-defecting-to-Ukip-because-they-are-fed-up-with-political-correctness.html