'Twould appear so. Grrr.
Apparently it's also quite acceptable for people to vow they're going to give "110%" to the competition, despite that being an impossibility.
tethersend I used to work in marketing (God help me, someone had to) and in that world, the word 'gift' is also a verb, as in "We package this product in special boxes for gifting purposes, or for when someone gifts it to a loved on."
AAARRRGGHHH
Used to drive me up the fecking wall. Gift is a noun. To Give is the correct verb. Gits.