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Pedants' corner

Missing apostrophe in Fiat 500 advert

15 replies

hambler · 24/07/2009 15:16

The new fiat 500 advert says "suns out" when they obviously mean "sun's out".

This is how they replied to my email:

"The way our Marketing designed the advert was to create one long sentence
with words representing the easy going attitude of driving a convertible
especially during summer (i.e ICECREAM,SUNSOUT...). "

Well that's a pants explanation if ever there was one!

Stand up and be counted as a true pedant!
Email them at
[email protected]

Go on!

OP posts:
hambler · 24/07/2009 20:47

pedants, don't you care anymore?

OP posts:
Iggi999 · 24/07/2009 20:54

Hambler, I feel like I've come home

hambler · 24/07/2009 21:02

thank you iggi.
I posted this on my facebook page and was bombarded with comments to get a life.

I really don't understand how big companies feel they can flout the laws of grammar for the whole world to see.

Casual communications are different. I am not a total grammar arse.

OP posts:
Hulababy · 24/07/2009 21:04

It's still a fab car

hambler · 24/07/2009 21:04

Yes I have ordered one!

OP posts:
hambler · 24/07/2009 21:05

Hula I did consider canceling the order

OP posts:
IdrisTheDragon · 24/07/2009 21:05

I will email them.

I am a happy pedant

Hulababy · 24/07/2009 21:07

No, don't cancel! I really want the convertible; I have the non convertible - got it in December. It is a fab little car.

hambler · 24/07/2009 21:10

idris, I salute you!

Hula what one did you get?What colour?
I have ordered the 1.2 pop in pale blue with no fancy bits except chrome stuff

OP posts:
Hulababy · 24/07/2009 22:34

A 1.2 lounge, in white. Was supposed to go back and get my side stickers but haven't actually got round to that bit yet. It is lovely.

hambler · 25/07/2009 13:54

lovely!

OP posts:
RealityIsGettingMarried · 25/07/2009 13:55

This reply has been deleted

Message withdrawn

sazzerbear · 25/07/2009 13:56

What an appalling explanation from their marketing department!

hambler · 25/07/2009 14:04

sazzer I thought so too but most people really don't care

OP posts:
sazzerbear · 25/07/2009 14:16

Broken Britain's to blame, a sorry state of affairs! Thank goodness for the MN pedants though!!

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