curiously cinnamon

[DevilsAdvocaat]

i noticed that cinnamon grahams (ew) are now called 'curiously cinnamon'.

don't you think that is the most clumsy name for a product? it sounds like it should be 'curiously cinnamon-y'.

i'm not sure but i think it is because an adjective should follow 'curiously'.

cinnamon isn't an adjective though, right?

arrrghhhh. why does this bother me so much? i need help.

Because it's just a stupid name? I don't tend to be curious about cinnamon. I like cinnamon in things, but yes, you're right, if it were anything, it should be 'curiously cinnamony' which isn't a real word!

Not you that needs help, it's the marketing department!

We just call them Cinnamon Grahams to save the pedant in me going mad .

arrgh.
they are there every morning, mocking me.
i can't wait 'til dh finishes the box.

who thought of that though?!

actually it is quite a clever marketing ploy, i have been talking about it quite a lot recently

Well... cinnamon can be an adjective eg cinnamon toast or indeed cinnamon grahams ie describing/ qualifying the noun it precedes.

However, I agree the name (&product!) sucks!

To get you even more riled, can you imagine how much money and effort went into the rebranding?

also, what are those weird patterns on them?

£££££s

but do you think this was the desired effect?

Dreadful, dreadful name. There's nothing curious about it.

My dd2 (3) calls it 'Dad's toasty cereal', which I think is a much better name

awww!
dad's toasty cereal
please call them and get them to change it!