Annoying numbers in words

[UnquietDad]

Why??

The film "Se7en".

The boy band "5ive".

The TV show "Numb3rs".

How are you supposed to pronounce these? Sesevenen? Fiveive? Numbthreeers?

It's cool?

Yes. I think they believe so.

Really it's just annoying though.

Another one I'd forgotten - a more obscure boyband:

2wo third3.

aaaagh!