‘ASA are a vital role in children's growth’

[Labradoodlie]

…. So says a sponsored thread title I keep seeing.

It’s not just me who thinks this is utterly illiterate, is it?

Does no one at either the advertiser or MNHQ proofread?

Probably, though I'm darned if I can think what ASA stands for in this context (I've not noticed the thread title on the app)