In the food section they have the cabinet labels at the top of each cabinet. One row says something along the lines of "Cheese" "Milk" "Cooked meat" and then.....
"Pate's dips and spreads"
I was dying to ask why the Pate owned the dip but my mum wanted me to shut up (spoilsport!)
I am quite surprised though - I thought M&S were better than to fall in to the apostrophe trap.