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Pedants' corner

2x concentrated

5 replies

Ineedaholiday · 07/01/2008 14:11

I hate that advert for fabric softener. I really want them to say twice as concentrated or double concentrate. Please tell me that saying 2x concentrated is wrong and tell me the correct way of saying it. Please, please, please.

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gingerninja · 07/01/2008 14:24

Lordy me too, it is my pet hate at the moment. My DH thinks I get into fizz about nowt but it drives me nuts.

littlelapin · 07/01/2008 14:25

This reply has been deleted

Message withdrawn at poster's request.

Jackstini · 07/01/2008 14:40

Not just you - does my head in too.
Just know that in 30 odd years when I am retired I am going to turn into one of those people who go out in the night with astep ladder and paint out apostrophes....

Ineedaholiday · 07/01/2008 17:14

Im so glad im not the only one. Whenever it's on the tv or we are shopping my dcs and dh point it out. I have grey hair because of it, (the hair I haven't ripped out) and Im getting annoyed just writing this. Off to calm down and make the dinner. counts to 10 and breathes deeply while repeating "its only and advert, its only and advert"

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Ineedaholiday · 07/01/2008 17:15

I mean an not and

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