Shop the..............

[Pipbin]

Where the fuck has this come from?

'Shop the collection'
'Shop this offer'
'Shop knickers'

Has it always been about and I've just missed it?

I've honestly never come across this before. However, the thought of it is making my teeth itch.

Yes, I've seen this stupid phrase on websites. It's been around for a while and yes, it's annoying.

First place I thought of, M&S, it's there front and centre.

"Shop sale dresses." "Shop sale tops."

Look at all these:

Seasalt, White Stuff and John Lewis.

There's an advert that invites the viewer to 'find your happy'. Happy is not a noun, you tossers.

It's annoying but is it wrong? If shopping is a verb ie 'I'm shopping just now' then it could make sense. Or am I talking crap.