Are they serious?

[rufussmum]

I hope the monkeys at Debenham's are trying to be ironic - or something. If not, I want to weep. Display of anorak- type coats with the banner 'Trend Watch. Parkers.'

Oh dear. For the entire thing.

Isn't it Debenhams?

It is pedants' corner

Did wonder Brycie, but if there is no apostrophe that must be a branding style choice. Wasn't the store started by a Mr Debenham?

it was Debenham's originally.

lots of shops lost their apostrophes when they a) became well-known (ie a brand rather than a shop) and b) when the internet stole them all.