These same arguments have been happening on here since I joined in 2008, they're not new it's just more commonly known/discussed nowadays!
My eldest FF from 9 months because all my research was based on asking people I knew, legal guidelines and info that I could find easily online from stores and other parents. I had more info and knowledge by the time my youngest came along so we rear faced until the seat was outgrown at 4 years old.
It's not that people don't research or care about the safety aspect it's about how people gather information and what resources they have available to them.
Even now I only know 3 people who use ERF seats because it's not the norm!