... and suggesting charities play down their message in case it upsets people who've chosen to smoke in pregancy.
No. Changing that headline is not playing down the message and the concern is not that it will 'upset people'.
You clearly have no clue about addiction if you think pregnant women who smoke are 'making a deliberate decision to ignore all medical advice'.
For many many women stopping smoking is fucking hard and doesn't magically get easier just because they are pregnant. Throw in mental health issues and it can be extremely hard. Every woman who smokes during pregnancy knows it's a big deal. There's no avoiding those messages. It doesn't work to just tell women off or to just keep reiterating the risks they already know in the harshest way possible.
The trick is to get women to actually believe thay can quit and unless you can do that you'll get nowhere. They'll just click away if confronted by yet another list of risks while feeling powerless to do anything about it. That's why I think the headline needs switching round - so it starts with the suggestion that 'here is something you can do'.
That page contains loads of useful information and the wording of sub-headings down the page are far more positive: 'how to keep your baby smoke-free', 'Where to get help with quitting smoking', 'How can I give up smoking?' etc. The main headline is a bum note and probably puts off a lot of the women who need to read further.
OP I'm so sorry about what has happened to your support thread. This is par for the course on MN unfortunately. A site with the stated aim of making parents' lives easier persistently fails to support almost 11% of pregnant women to make the biggest, most positive health change they can for their babies and themselves.