Gender Biased Marketing

[shaneruane]

I am a father of 3 boys and a university student studying advertising. I want to write a paper on how the marketing industry will have to adjust to changing opinions on children's toys and gender stereotypes. I was hoping someone would be able to point me in the direction of interesting academic articles on the subject.

Thanks everyone

If you're a university student then you should have access to Web of Knowledge and other databases which will have relevant articles

I've got a degree and an MA. I was expected to find my own sources by using the university library, tutor's advice, academic databases (which you will have access to through your university), and Google.