Advice needed please! My 7 year old daughter has started masturbating. Everytime I turn around at the moment, she is either humping the couch or touching herself. We've had lots of chats about it; she knows that this is an activity to do in private, but our chats aren't making the slightest bit of difference. I don't want to tell her off, it's obviously natural and she feels good when she's doing it, but today, she was doing it while she had a friend over... not good! Any thoughts on how to handle this? Is it simply a case of constantly reminding her and hope that it eventually sinks in?