My baby is 12 day old and into my second week breastfeeding... Nipples are sore feel like soneobes pinching them while I breastfeed...he is getting milk I can hear him swallowing... I jave been praticing a proper latch but its so hard... he also wants to be at my breasts all niight long =(... I dont remember that breastfeeding was this difficult with my older son (3)... Any advixe... I tried the lansinoh cream bit he dislikes the taste...